The story

The 25^thanniversary of The Woody Group (known for their cosy clothing for babies, kids and adults) was celebrated during a stylish event for their own team as well as stakeholders, clients, influencers and contest winners. While the event focused on the future and the launch of the upcoming collection and innovations, the invitation was a throwback to 25 years ago. A personalized viewmaster was sent to 300 guests who got a glimpse of what to expect during the event.

Wisenose consulted The Woody Group on various elements of their communication to facilitate the registration process and handled the technical direction and visuals/presentation for the official part of the evening. This included a motion graphics animation to reveal their new logo, technical coordination of the runway show (sound, light, video, effects, …).

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